- Position ourselves to be a regional player of quality packaging and consumer products.
- Improve on contemporary measures including cost, quality, service, speed of delivery and mobilization.
- Keep investing in technology, systems and human resource to effectively meet the challenges ever new dawn brings.
- Develop relationships with all our stakeholders based on sustainable cooperation, upholding ethical values, which the shareholders, management and employees represent and continuously strive for.
- To be a leader in the markets we serve by providing quality products and superior service to our customers, while learning from their feedback to set even higher standards for our products.
- To be a company that continuously enhances its superior technological competence to provide innovative solutions to customer needs.
- To be a company that attracts and retains outstanding people by creating a culture that fosters openness and innovation, promotes individual growth and rewards initiative and performance.
- To be a company which combines its people, technology, management systems and market opportunities to achieve profitable growth while providing fair returns to its investors.
- To be a company that endeavors to set the highest standards in corporate ethics in serving the society.