CPBM is the Flagship learning program for the Packages Group. It
commenced in 1996 and was the first of its kind in Pakistan.
It is designed as a mini MBA and aims at developing the top talent in
the organization for taking on broader leadership roles in the future.
During the course of 12 months, executives develop:
• A business-wide perspective beyond their specific area of
• Learn to appreciate and leverage the interlinkages among
individual organizational functions.
• Develop broader perspectives as well as understanding growth and
sustainability challenges at a more strategic level.