Rose Petal’s Independence Day campaign, Jaon Ya Na Jaon, takes viewers on an emotional journey - Packages Group

Rose Petal’s Independence Day campaign, Jaon Ya Na Jaon, takes viewers on an emotional journey one marked by the struggles of displacement, the longing for home, and the difficult choices that shape our futures. This thought-provoking narrative asks a question many young Pakistanis grapple with today: “Should I stay, or should I go?” From its earliest spark of inspiration to the final execution, the campaign stands as a testament to faith, love, and dedication.